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Sohel Chowdhury
Jul 02, 2022
In Welcome to the Forum
Integration and catch-up Email newsletters are one of the phone number list best ways to communicate with your customers and build a subscriber base. But there is a potential flaw phone number list to consider. “New subscribers only see your new emails. They don't see any of the above,” Gini says. This is where a drip campaign phone number list for new subscribers comes in. This onboarding technique could include information about key community events, helpful resources, upcoming events, and more. “There are people who have been subscribers phone number list for a while and then someone comes in – how do you catch them? A campaign phone number list for new subscribers is a great way to do that,” says Gini, who detailed his proven method of doing this with his Spin Sucks community during his presentation. "A great email outreach campaign not only levels the odds for all your subscribers, but compels them phone number list to take action." Protect your reputation Before rolling out your email drip campaigns, a bounce management strategy can help you increase your phone number list open rates and improve your overall email marketing ROI. Your sender reputation improves when you have positive engagements and a high number phone number list of opens and clicks. What harms your reputation, however, is recipients marking your email as spam or blacklisting you – a marketer's nightmare. Marketo used a two-part strategy phone number list to help clean up its email list — and keep it clean. As Mike explains: Any email address that bounced at least 10 times over 90 days was marked as invalid and removed from Marketo's list. It was a one-time cleaning campaign. Any email address that automatically bounces at least six times over 30 days is marked as invalid and automatically cleaned. Marketo helped a high-volume email client with a similar bounce management strategy phone number list in late September 2015. Since then, deliverability rates have gone from 93% to 99%, open rates have gone phone number list from 13 .5% to 17.3% and the sender's reputation had improved significantly. “Your sender reputation is the number one reason I think you should implement bounce management campaigns,” says Mike. “Due to many recent ISP filtering tactics, one thing remains very clear: constantly sending emails to a list of dirty subscribers with dodgy email addresses will have detrimental effects on the placement phone number list of the inbox and your sender's reputation." Avoid these mistakes and improve open rates “No matter how well you've thought out your campaign, there are a few… bullets that can bring quick death phone number list to your drip campaign,” Mike says. Mistake 1 : Using words or phrases that trigger spam filters - free, income, guarantee, boost, sales, opportunity, obligation, quick cash, don't delete this. As Mike warns: “Using words that trigger spam filters is like making babies cry. You don't want to see a baby cry. Mistake 2 : Using ALL CAPS (In addition phone number list to sounding like you're shouting, this triggers spam.) Mistake 3 : Put code words in different colors (red or white text is a spam trigger.) Mistake 4 : Using incorrect names or spellings, or making incorrect assumptions about age, gender, or marital status “My husband's name is Kelly and he gets Mrs. Kelly Dietrich emails all the phone number list time. It drives him completely crazy,” says Gini. “A friend of mine is a gamer. She blogs about it and seethes positively when she receives an email that assumes she must be a guy to write about video games. Unless you're sure the phone number list information you've collected is accurate, be sure to use it to personalize an email. “Good personalization can help you convert. Poor customization will actually kill your efforts,” warns Gini.
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Sohel Chowdhury

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