A company's own genes play a very important role in the company's development. How to keep its high-quality genes perfectly replicated and inherited is undoubtedly the key to ensuring that the company can continue to move forward.
The failure of Amazon's Chinese e-commerce business in the Chinese market just illustrates this point. It is precisely because Amazon China has not fundamentally perfectly replicated Amazon's successful strategy in the US market, and sms marketing service combined with the actual innovation of the Chinese market, that Amazon's e-commerce business has become a "four different" in the Chinese market. As a result, users in the Chinese market did not recognize it, and Amazon’s headquarters also did not recognize it, and eventually had to come to an end. How to strictly copy the genes of the headquarters in combination with the actual local situation may be an important lesson for all companies going overseas.
When the development of e-commerce business gradually matures and going overseas becomes a trend, large-scale domestic e-commerce platforms also need to learn from Amazon,