Is content operation the production category email list of content? If this is what you think, then you are very wrong. No matter how good the content is, it must be accompanied by suitable distribution channels and methods to be seen by everyone. As the saying goes, the fragrance of wine is also afraid of deep alleys. A lot of newcomers mentioned content operations when discussing their future career plans with me. After all, in the N sections of operation, content operation is indispensable, but I found that many of them have a misunderstanding that content production is all content operation. But in fact, content operation is not only about producing content, but also a key task called content distribution Content distribution is to push content out category email list to target groups for consumption.
This consumption does not necessarily category email list mean paying for it, but includes reading, reposting, collecting, following and other behaviors. Simply put, it is to let your good content be seen, and let you read more on the whole network. This step is very important, even as important as content production, but overlooked by many people. Many companies hire one or two people to do content operations full-time, but after writing and clicking send, they don’t care about anything, waiting for the reading volume to stay at the level of one category email list or two hundred. I really can't understand how such an input-output ratio can be tolerated.
Especially when you encounter a good topic, you category email list should spend more time to distribute it, instead of blindly writing the second and third articles after seeing that the reading volume is not enough. So how do we build our own content distribution matrix? 1. Understand the characteristics of major platforms and classify channels The first step in content distribution is to choose the channel that suits you. What is suitable for others may not be suitable for you. The simpler method is to first list the mainstream content publishing platforms one by one, understand the category email list entry policy, support policy, push policy, etc., and then spend a month to try, gradually adjust the emphasis,