There is little left to enter 2020 and influencer marketing is more alive than ever: according to the World Federation of Advertisers ( WFA ), 65% of multinational brands during 2019 increased their spending on influencer marketing. In recent years, we have seen influencer marketing spread to new sectors, such as B2B marketing. To start the year on the right foot, we are going to review the 7 trends that will mark the future of this sector in 2020. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information.
7 influencer marketing trends for 2020 7 Trends to Influence B2B Marketing for 2020 Artificial intelligence. Machine learning and artificial intelligence will help us detect the best influencers for our brand, choose the best topics, formats and content, and optimize the performance of our campaigns. By bringing together disparate data sources and automating analysis, AI will enable us to maintain ground in an increasingly competitive environment. According to Lee Odden at The Top Rank Blog . The democratization of influence.
The acquisition of B2B products is a team effort, involving multiple departments and people in the company. Each of them uses different centers of influence to discover, consume and interact with information. Therefore, the trend of influencer marketing for 2020 will be to take advantage of all possible points of contact and influence. By individual email list Influencer Marketing Hub . Influencers as media. Influencers are teaming up to create their own outlets and networks, which compete directly with traditional digital outlets. These new media can take many different forms, from podcast networks to bloggers and YouTubers. According to Cyberclick . We are going towards video and podcasting. According to Hubspot in 2019, 87% of marketers have used video at some point in their marketing strategy, so influencers should pay attention to these new trends.
And why not the same with audio? Podcasting is taking off very strongly in the Hispanic environment, when the Anglo-Saxon is already very consolidated, so it is an opportunity to position yourself as an influencer. According to Cyberclick . Integration with other marketing technology solutions. Influencer marketing identification, engagement and measurement technology will be integrated with other solutions through the cloud. As B2B brands develop their campaigns and strategies, it will be increasingly necessary to integrate them to create a unified narrative across all brand channels. According to Neal Shaffer .